Exploiting Chaos

Exploiting CHAOS "A rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder." —DANIEL H. PINK, bestselling author of A Whole New Mind Foreword by GUY KAWASAKI, cofounder of Alltop, author of Reality Check

• Cover Page
• Chaos causes organizations to retreat
• . . . but not always.
• Exploit Chaos
• How to read this book
• Table of Contents
• To My Dad
• Foreward by Guy Kawasaki - Dificulty creates opportunity
• Part 1 - First, a few pages of history
• A Bit of History - Crisis creates opportunity
• The Thinker
• You can thrive in times of loss
• Reinvent what people want
• Made for Men who think for themselves
• Keep your finger on the pulse of pop culture
• Halitosis makes
• Learn the game and start to play
• 20,679 Physicians say" Luckies are less irritating"
• "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change." —Charles Darwin
• Even the clevermust adapt
• You cannot escape disruptive evolution
• Don't become a boiled frog
• Stay focused on opportunity
• Top Music Retailers
• Find a way to make sense of all the noise
• Accept that the world never returns to normal
• You don't need to have everything figured out
• The only things slowing you down are the rules you need to break
• Small decisions can have a profound impact
• Learn to adapt - The Exploiting Chaos Framework
• Exploiting Chaos
• Part 2 - Culture of Revolution
• Don't let monkeys inhibit change
• Culture Eats Strategy for Breakfast
• Spark a revolution
• Culture of Revolution
• Perspective
• Specifically what are you trying to DO?
• Don't be seduced by complacency
• Look beyond the failure of others
• Assume tremendous potential in rival ideas
• Explore uncertainty
• Avoid retreating to your comfort zone
• Question rational thought
• Understand the pattern of disruption
• If you're big, act small
• If you're small, act big
• Chase the right dream
• RIAA Toilet Paper
• Exploit crisis to accelerate change
• Shift perspective, spark revolution
• IBM's "Required Behavioral Change"
• You cannot predictthe future
• . . . but you can predict scenarios and capitalize on disruption
• Real Oil Prices
• Visualize disaster and oppor tunity
• "The right questions don't change as often as the answers do"
• Specifically what are you trying to DO?
• Culture of Revolution
• Experimental Failure
• A decent proportion of your creations must fail
• Be wary of your strengths;success leads to complacency
• Don't let complacency be the architecture of your downfall
• It's easy to find the peak of a hill
• . . . to find a larger hill, you have to walk through a valley
• Create a gambling fund
• Break down managerial confidence
• Don't ask, "Do you like it?" Ask, "What's wrong with it?"
• Make failure a part of every day
• Win like you're used to it,lose like you en joy it
• Fire people for not failing
• Don't celebrate the attainment of the summit, celebrate the style of climb
• Culture of Revolution
• Customer Obsession
• If you want to be remembered, invoke an emotional connection . . .
• . . . but does an emotional connection matter if it works just a little biton everyone?
• If you want to engage,invoke a cultural connection
• Obsess about your customer
• Don't mess with Texas.
• Don't speak to your customers, speak with them
• Inspire customers to champion your brand
• In all industries innovation starts by observing the customer
• . . . observing matters for all levels, from the newest hire to the CEO
• Observe in the zone
• Get uncomfortable
• Do it yourself
• Fight the confidence that you know your customer
• Spend time in the zone
• Seek authenticity
• Culture of Revolution
• Intentional Destruction
• Tear apar tstructure
• Become leaderless
• Stop telling people what to do
• Build a creative work environment
• Act crazy
• Hire freaks
• Piss people off
• Let reason triumph over hierarchy
• Diversify thought
• Cross-pollinate your ideas
• Remove the walls that separate people and ideas
• Destroy the perks of seniority
• Encourage informality
• Celebrate that nothing is precious
• Destroy value
• Throw away your best ideas
• Laugh
• Exploiting Chaos™
• Part 3 - Trend Hunting
• There's no point innovating if you think you already know the answer
• Actively seek inspiration
• Develop a tool kit to filter ideas
• Awaken your inner Trend Hunter
• Popular is not cool
• Cool is unique and cutting edge
• Most importantly,cool is viral . . .
• Constantly seek to be unique
• Don't ignore the fringe
• Hunt trends in 20 ways
• Group ideas into meaningful clusters
• Force yourself to re-cluster
• Design a hip hotel
• Resetting & Hunting
• Hotels:The cutting edge
• Hotel services: Ideas from the fringe
• Adjacent and unrelated
• Identify clusters
• Re-cluster
• Let clusters lead you to breakthrough ideas
• Exploiting Chaos™
• Part 4 - Adaptive Innovation
• Be methodical - and stay out of communist prisons
• Use the Trend Hunter Adaptive Innovation Framework
• Adaptive Innovation
• Define a clear customer need
• Find the next Cherry Garcia
• Ideate like it matters
• Prevent ideation from sucking
• Synthesize
• Create rapid prototypes
• Go faster
• Test and optimize
• There is no Step 6 - Repeat step 1 instead
• Manage innovation likea stock portfolio
• Do lots, explore, gamble, and be safe
• Innovate inside the box
• Create artificial constraints
• Stay strong after a snakebite
• Don't play with the house money
• You have to play to win
• Take advantage of uncertainty
• Pursue disproportionate value
• Don't add when you can divide
• Pull weeds, grow roses
• A weed that you own
• Exploiting Chaos
• Part 4 - Infectious Messaging
• When you create something that connects, your message travels faster than ever before
• Package your product like it's the best in the world
• JOSH BELL
• Convey style before substance
• Screw logic, tell a story
• Let words create image
• Invent mythology
• Contextualize your message
• Articulate your mantra
• 15 Major Airlines in 1982
• Convey everything in 7 words or less
• Know why I should choose you
• Specifically what are you trying to DO?
• Relentlessly obses s about your story
• Rule #1: Relentlessly OBSESS About Your STORY
• Simple, Direct, and Supercharged
• Story Obsession
• The $5,000 Hamburger
• The Heart Attack Grill
• Rule #1: Relentlessly OBSESS About Your STORY
• Chaos permits you to think differently
• Let the exploitation begin
• Exploiting Chaos™
• Act now
• Thanks
• Stay on the edge
• Footnotes
• Image credits