Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

Contents of this Issue

Navigation

Page 97 of 273

CULTURE OF REVOLUTION · Experimental Failure Make failure a par t of every day PUSHING TIN, THE 1999 COMEDY about air traffic controllers, opened with the following line: "You land a million planes safely, then you have one little mid-air [collision] and you never hear the end of it." Most business situations do not involve landing airplanes, but the quote does a reasonable job of parodying the impact associated with failure: you never hear the end of it. 96 Little jokes about failure are demoralizing, which leads to a crippling aver- sion to risk. Unless you are landing an airplane, encourage experimental failure as a path to thinking big. Here's how NBA legend Michael Jordan thinks about it: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life and that is why I succeed." Fail and win.

Articles in this issue

view archives of Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change