Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Don't ask, "Do you like it?" Ask, "What's wrong with it?" MY FAVORITE BOOK in the world is Paul Arden's It's Not How Good You Are, It's How Good You Want To Be. The title itself is sage advice. Arden was the former executive creative director at Saatchi & Saatchi. His job was one of the most creative in the world. To cultivate an environment that accepted failure, he noted: "[People] will say nice things rather than be too criti- cal. Also, we tend to edit out the bad so that we hear only what we want to hear . . . If, instead of seeking ap- proval, you ask, 'what's wrong with it? How can I make it better?' You are more likely to get a truthful, critical answer." 35 A culture that openly discusses imperfection is more likely to accept the failure that comes from acceptable risk. 95

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