Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Experimental Failure It's easy to find the peak of a hill . . . WHEN YOU FIND SOMETHING you're good at, it's like ending up on the top of a hill. At whatever it is that you do, you become the best in the world. At any given point, it's easier to stay on top of your hill than to find a new place to climb. 90 For Smith Corona, their hill was the world of typewriters. At any point in time, the company's innovation teams could make a better typewriter. But any other project would seem like a failure by comparison. In retrospect, the computing opportunity seems obvious, but making kick- ass typewriters prevented Smith Corona from seeing any other opportu- nity. Be careful to look beyond your own hill of competency.

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