Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

Contents of this Issue

Navigation

Page 89 of 273

CULTURE OF REVOLUTION · Experimental Failure Be wary of your strengths; success leads to complacency OVER TIME, WE STOP TRYING. We own that market. He's been a client forever. She's already my girlfriend. / He's already my boy- friend. 88 Even when the world is changing, individuals within big companies feel safe from the desper- ate pressure to adapt. The social repercussions of failure exacerbate this problem. In almost all situations, failure is both socially and manageri- ally intolerable. If a big project fails, will I miss my promotion? Will someone on my team lose his or her job? It's easier not to take big risks, so we end up tweaking and optimizing when we should be seeking breakthrough ideas.

Articles in this issue

view archives of Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change