Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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In The Art of the Long View, Peter Schwartz refers to Wack's example as one of the first modern uses of scenario analysis in business.37 By developing multiple scenarios, you can avoid the certainty of being incorrect, and instead prepare for disruptive change. Real Oil Prices Before and After Pierre Wack's Scenarios $100 77 $80 $60 $40 $20 $0 1950 1960 1970 $US, Inflation Adjusted to 1979 / 1980 1980 1990

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