Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Perspective Question rational thought RATIONAL DECISION MAKING is the illness that topples corporate icons. As Clay Christensen puts it: "The logical, competent decisions of management that are critical to the success of those companies are also the reasons why they lose their leadership."20 Smith Corona became a victim of rational decision making. 64 In the 1970s and 1980s, computing didn't seem big enough. A $1 million venture is interesting to a $10 million company. But to a $500 million gi- ant like Smith Corona, $1 million seemed too small. Big companies are hungry for big opportunities. The rational decision was to focus on relocating to Mexico. Any decent analysis would have told Smith Corona that relocating was the safest me- dium-term decision. Prudent managers ignore small opportunities. They focus on big ideas and end up getting boiled like frogs.

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