Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

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"Many people believe that the typewriter and word- processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world." —G. Lee Thompson, CEO of Smith Corona, 1992 63 As a side note, Thompson's quote reinforces one of my personal philoso- phies: if you use the words "buggy-whip" to describe your company, you are predestined for failure . . . Three years later, Smith Corona declared bankruptcy. Acer went on to be- come the fourth-largest pc company in the world. Snap. Mike Chernago, former vp of operations, noted, "People screamed like crazy when they killed that deal. But at the time, the executives thought that Smith Corona was never going to be put out of business. It was hard to imagine that the typewriter would be annihilated . . ."19 Becoming breakthrough requires commitment to new frontiers.

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