Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Perspective Avoid retreating to your comfor t zone "COMPUTER MACHINES" were worth exploring—until the type- writer business got in the way. In 1992 Smith Corona decided to relocate production to Mexico. This sort of project created a sense of urgency and distraction. The organization was entering a period of chaos, and it seemed uncertain that computer word processors could save the company. 62 To a $500 million organization, the decision to move became the single biggest project. The relocation was expected to slash the company's costs by nearly 12%. Nothing, they believed, not even investing in computers, would have a bigger payoff. Smith Corona was going through a change that required organizational alignment and focus. Quite simply, they saw the computing projects as adding noise and distraction. When the world became chaotic, Smith Corona did what most organiza- tions do: they retreated to their comfort zone. It had only been one year, but the board killed the Acer partnership. In a trade interview, the ceo defended his dying industry:

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