Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Perspective Assume tremendous potential in rival ideas IT'S COMMON TO PERCEIVE rival ideas and new entrants as infe- rior. Sometimes these rivals are little start-ups that are disorganized and imperfect. Other times, the rivals are large, but only in their respective markets, hardly a threat to our own dominance. In short, large organiza- tions oſten have the misconception that new entrants will fade away. 58 For Smith Corona, Commodore was one of these entrants. Computers were becoming popular, but not for word processing. Just take a look at the Commodore 128. Although it looks horrific by today's standards, in 1985 it was cutting-edge. It came with an awkward set of boxes, lots of ca- bles, and a big blue screen. Plus, it had two external floppy drives. Yeah, baby! By comparison, the Smith Corona PWP 40 was an ultra-compact type- writer. It could save to a disk, spell check, and perform "search and re- place." It also had a built-in printer. In many ways, it was like an all-in-one laptop and printer 10 years ahead of its time. Which product would Smith Corona's government and corporate clients want? The typewriter they knew and loved, or the computer box machine thing? When you evaluate new ideas, you need to look beyond initial imperfections.

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