Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Perspective Don't be seduced by complacency WITHOUT THE FULL STORY, Smith Corona's decline would seem to be rooted in careless decision making; however, the missed opportu- nity was much less obvious. Smith Corona was making a ton of money as the world's best typewriter company. No competitor could challenge that claim to fame. By 1989 revenues were at a record high: 56 $500 MILLION Incidentally, that's a lot of money. Yes, the world was changing, but there was not an urgent need to move into an unproven market. Aſter all, if computer word processors became interesting, Smith Corona could easily just "buy their way in." Right? Unfortunately, it's all too easy to remain focused on a giant stagnant business, too easy to get boiled like a frog.

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