Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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"On the eighth day, God created Smith Corona." Wow. I bet you didn't know that. What would lead a company to put that graphic up on their website? First, the company would basically have to be defunct, and not care. Second, Smith Corona had a 100-year history of reinventing itself: 1886 first typewriter with upper & lower case 1906 first portable typewriter 1957 first portable electric typewriter 1960 first powered carriage return 1973 first removable cartridge 1984 first word eraser 1985 first electric dictionary 1985 first personal word processor 1989 first laptop personal word processor From the first electric typewriter to the first personal word processor, Smith Corona knew how to identify new trends and opportunities. As an industry leader, Smith Corona could envision the big trends and competition. But what were they missing? Accomplishment blinds us to the urgency of reinvention. 55

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