Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

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CULTURE OF REVOLUTION · Perspective Understand your perspective WHEN SOMEONE ASKS YOU to define your organization, what is your answer? How do you describe your role? Specifically what are you trying to do? YOUR ANSWER IS YOUR PERSPECTIVE, and it has a meaningful impact on your destiny. Accordingly, we are going to revisit this question at multiple points throughout this book. To really appreciate the importance of perspective, we begin with a quiz: Can you identify this company? · Their website boasts: "______ has been turning creative ideas into breakthroughs for well over a century." · They invented grammar checkers. · They invented electronic dictionaries in 1985. · They invented the laptop word processor in 1989. · They started building pdas in 1994. Apple? Microsoſt? Xerox? Hewlett-Packard? Any guesses? 53

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