Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

Contents of this Issue


Page 44 of 273

Culture of Revolution Culture is more important than strategy. Culture underlies your organi- zation's ability to adapt, and times of dramatic change magnify this im- portance. Most likely, your organization perceives the need to adapt, but uncertainty and resistance are paralyzing innovation. By creating an orga- nizational culture of revolution, you can spark a new paradigm for creative change. Trend Hunting Innovation and strategic advantage hinge on your ability to anticipate trends and identify the next big thing. By using the cutting-edge frame- work in this book, you can filter through chaos and identify clusters of op- portunity to focus your innovation. Adaptive Innovation Engineers, designers, and scientists have invested billions of dollars to perfect human creativity. By applying the best of their proven practices to your own field, you can think big while acting small. You can rapidly iden- tify and evaluate new opportunities. Infectious Messaging The Internet has created a world cluttered with chaos, but it has also cre- ated the world's first viral platform for ideas. Well-packaged stories travel faster than ever before. Unfortunately, most marketers are stuck in a world dominated by traditional advertising and cliché. By cultivating infection, your ideas will resonate, helping you to leapfrog ahead of the competition. 43

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