Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

Contents of this Issue

Navigation

Page 41 of 273

A BIT OF HISTORY Small decisions can have a profound impact FROM THE GROWTH OF PLANTS to the spread of disease, chaos theory is a form of mathematics being applied to the world's most com- plicated scientific problems. At its core, chaos theory reveals that much of the mystery that surrounds us is actually "order masquerading as ran- domness."16 For example, chaos theory has been used to prove why all snowflakes look uniquely complex and yet recognizably similar. 40 As it turns out, a snowflake's entire shape is determined by a few simple conditions when the snowflake begins to grow. This is why the shape is al- ways symmetrical. Given one scenario, each branch will flourish into a sharp and pointy de- sign. Given another scenario, each branch will end up round and dull. Metaphorically, your organization is one of these snowflakes embarking on a period of chaos and evolution: Within a rigid culture, chaos will make your organization round and dull. Within an adaptive culture, your company will navigate through chaos and evolve into something spectacular.

Articles in this issue

view archives of Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change