Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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. . . but not always. Disney, CNN, MTV, Hyatt, Burger King, FedEx, Microsoſt, Apple, Gillette, AT&T, Texas Instruments, 20th Century Fox, IBM, Merck, Hershey's, IHOP, Eli Lilly, Coors, Bristol-Myers, Sun, Amgen, The Jim Henson Company, LexisNexis, Autodesk, Adobe, Symantec, Electronic Arts, Fortune, GE, and Hewlett-Packard. These iconic companies were all founded during periods of economic recession.¹

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