Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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A BIT OF HISTORY The only things slowing you down are the r ules you need to break THE PATH TO GROWTH is full of obstacles, but it's not impenetrable. Your company could increase its innovation budgets, take risks, encour- age failure, advertise, hire talent, invest in technology, etc. 38 X We're too big. We're too small. I can't make a decision that senior. We can't do that. We're just starting out. We tried that before. We don't have that much money. Our investors would never allow that. The pursuit of opportunity will require you to think differently and break the rules that paralyze change. The problem with all this advice, you are saying, is that it seems unrealis- tic. At least, it seems unrealistic within my organization.

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