Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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A BIT OF HISTORY Accept that the world never returns to normal THERE IS A COMMONALITY between Kellogg, Fortune, R.J. Reyn- olds, Apple, Perez Hilton, and Fred. Successful innovators do not get caught up in the turmoil of change. They don't wait for the world to return to nor- mal. Impervious to the clutter that surrounds them, these vanguards adapt to opportunity. Sometimes they take a buckshot approach, firing off new ideas in multiple directions, hoping that one idea will "hit." Sometimes, like snipers, they zero in on a specific opportunity. 36 What they do not do is stand still. The time to act is always now.

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