Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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A BIT OF HISTORY Find a way to make sense of all the noise WHY DOES THE HUFFINGTON POST website get more traffic than the websites of the Wall Street Journal, Financial Times, and the Economist combined? Why did the tabloid website PerezHilton.com grow fiſteen times larger than NationalEnquirer.com?14 34 Because the traditional companies didn't get it. They never tried to understand until it was too late. Consider YouTube star Fred Figglehorn (played by 15-year-old Lucas Cruik- shank). His videos are low-budget rants about his ordinary life. His voice is accelerated to a chipmunk's squeaky timbre. This might annoy you or me, but his is the #1 most subscribed-to channel on YouTube. By 2009, Fred had over 250 million views.15 Fred connects with tweens and teens that no- body else understands. He connects with the next generation. Should Fred really have more star power than professional celebrities? Should he be that successful? By understanding the chaos that IS the cutting edge, you can identify when the world will change.

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