Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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A BIT OF HISTORY "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change." —Charles Darwin THE WORLD OF BUSINESS is in a constant state of evolution. Great organizations fade. Fast-moving start-ups step into their place. In The Innovator's Dilemma, Clay Christensen studied the evolution of the disk drive industry, where leaps in technology led to physically smaller hard drives.9 This caused nerds around the world to rejoice. Also, it exem- plified the difficulty of change. 28 In theory, the leap from one size to the next doesn't seem monumen- tal. You might expect the same leaders to remain over time. How- ever, when the world changed, leaders lost their place. leaders in the disk drive market: 1980 14" Drives 1984 8" Drives 1988 6¼" Drives 1993 3½" Drives 1995 2½" Drives Small shifts can disrupt the market. Contol Data, IBM, Memorex Shugart, Micropolis, Priam Seagate, Miniscribe, Maxtor Conner, Quantum, Maxtor Prairetek, Quantum, Conner

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