Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Fast forward to 2009 and the world has entered a period of economic crisis. The global markets lost a decade of value, collapsing to levels that hadn't been seen since the 1990s. General Moters, Lehman Brothers, Washington Mutual, Chicago Sun-Times, Linens 'n Things, Circuit City, Trump Entertain- ment, Tropicana Casinos, and Nortel Networks all declared bankruptcy. Major retailers and corporate icons have fallen apart. Collapse of any kind sends ripples through the economy, but it also gives birth to new opportunity. When outdated structures break down, the world becomes open to new ways of thinking. Chaos creates opportunity.

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