Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

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The beauty of the Wason test is that you can ask the same logical ques- tion in a completely different way. Imagine you work as a bartender and you have four patrons. One of them might be an underage drinker, which would cause you to lose your job. Who would you need to investigate to enforce the law, "If a person is drink- ing beer, then he must be over twenty years old . . . "? Drinking Beer Drinking Coke 25 Years Old 16 Years Old 237 This time the question is much easier. You would investigate the person drinking beer and the 16-year-old kid. When asked this way, correct re- sponse triples to 75%. In The Red Queen, Matt Ridley attributes this phenomenon to the concept of social contracts: "The human mind may not be much suited to logic at all . . . but is well suited to judging the fairness of social bargains and the sincerity of social offers." 69 People have an innate ability to understand social stories.

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