Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

Contents of this Issue

Navigation

Page 237 of 273

INFECTIOUS MESSAGING · Part 3: Context Screw logic, tell a story THE HUMAN MIND is bafflingly bad at logic, but shockingly superb at understanding stories. Here's an example called the Wason test: Imagine the following four cards are placed on a table: D 236 Each of these cards has a number on one side and a letter on the other. Which cards would you need to flip over in order to prove the following rule true or false: Every card with D on one side has a 3 on the other. Which cards would you guess? The correct answer is that you would need to turn around just the D and the 7. The D would prove that the rule is true, and the 7 could prove it if the rule is false. People typically suggest the 3, but that is incorrect. When Leda Cosmides conducted this test at Stanford University, less than 25% of the students answered correctly. The logic of numbers and letters is too abstract. F 3 7

Articles in this issue

view archives of Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change