Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Part 4 Infectious Messaging The Internet has created a world cluttered with chaos, but it has also created the world's first viral platform for ideas. Well- packaged stories travel faster than ever. Unfortunately, most marketers are stuck in a world dominated by traditional marketing and cliché. 229 By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition. To do this, we'll break the chemistry of infection into four categories: 1. The Product 2. The Medium 3. Context 4. The Actual Infection

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