Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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ADAPTIVE INNOVATION · Portfolio Manage innovation like a stock por tfolio THIS IS THE PART of the book that you've been waiting for! The magi- cal moment when I pull out my Chartered Financial Analyst alter ego and seduce you into the wonderful world of portfolio management. You wouldn't pour all of your pennies into one place. You also wouldn't be disorganized with your money. And you wouldn't expect your money to grow on its own. When it comes to innovation, however, companies make these mistakes all the time. 212 At first glance, the term stock portfolio does not seem sexy and creative. However, there is no other industry where risks are more tolerated and studied. To navigate chaos, these six portfolio tactics increase certainty and help to manage risk: · Diversify · Control the size of your bet · Don't overreact · Bigger risk = bigger reward · Pursue alpha · Ignore sunk costs

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