Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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ADAPTIVE INNOVATION · Be methodical: Step 4 Create rapid prototypes "RAPID PROTOTYPING" is a term that will make you sound like you really know what you're doing. Also, it's an enjoyable step in the innovation process. It involves creating pretend versions of your product or service. It's different than planning in that you are building something to simulate the experience. This could mean creating a skit to preview a new experi- ence, or spending a couple hours building a model of a sample store. "The value of prototypes resides less in the modules themselves than in the interactions they invite." —Michael Schrage, author of Serious Play64 By prototyping, you and your team will quickly uncover the factors that could enable or hinder the success of your idea. Almost anything can be made into an effective prototype: Mock Products: diagrams, frameworks, physical mock-ups, slideshows, simple craſts, models, sample packaging, 3-d models, sample advertise- ments, "photoshopped" designs Mock Services: role-playing, skits, videos, flow charts The act of creating a physical prototype allows you to visualize the concept and obtain useful feedback. 207

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