Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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ADAPTIVE INNOVATION · Be methodical: Step 3 Synthesize AFTER AN IDEATION EXERCISE, how do you filter down to the best ideas (without arguing and pulling hair)? Here's one example: Collect (100 ideas): Start with your results from Step 2. Filter (20 ideas): Find the best nuggets! In a smaller team, create clus- ters or simply pick the best ideas. Filter 206 Refine (10 ideas): Prepare "head- lines" for your best 10 ideas as if you were selling them to a customer. Rank Order (10 ideas, ranked): Quantitatively rank your 10 refined ideas. Ideally, perform an online sur- vey with a sample of your actual cus- tomers. Focus (3 ideas): Select your three best ideas to move on to Step 4. Refine Collect Rank Focus

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