Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Prevent ideation from sucking ALTHOUGH I'VE SPICED UP the titles and details, the following set of steps generally reflects the structure we used at the d.school, where the goal for an hour of brainstorming was around 100 ideas. Set the stage: Invite the best people, create a useful space, and review the rules. Crank it up: Get people out of their boxes. Start with a challenge like how to sell more pantyhose to men. 205 Let sparks fly: Structure (create very specific questions). Seek flexibil- ity (push for range and variety in the ideas suggested). Keep it fun (create group energy and encourage humor). Add some salt and pepper: Reshape the question. Take an idea and dive deep. Contribute a crazy idea. Encourage physical movement. Challenge with specific problems: For example, if you are trying to sell more pantyhose to men, try to answer the question, "How do we rename the color 'pantyhose brown' to make it more masculine?" Wrap it: Get people to vote for their favorite ideas. Circle the room to see if there are any important comments. Make ideation the best part of your job and passion will translate into breakthrough ideas.

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