Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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ADAPTIVE INNOVATION · Be methodical: Step 1 Define a clear customer need ADAPTIVE INNOVATION BEGINS with a clearly defined customer insight. This should be the result of your Trend Hunting process and past product testing. A well-defined problem will dictate the outcome of your entire project, so you want to ensure that your insight is specific, or you will end up creating vanilla ice cream. 202 Here's what that means: If you study the dessert market, you'll learn that ice cream is exceptionally popular. Within the ice cream category, vanilla is the dominant flavor. However, vanilla ice cream is a com- moditized space. People do not really care about their vanilla ice cream brand and it would be nearly impossible to capture and retain a vanilla ice cream customer. Vanilla is boring. Don't pursue mediocrity.

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