Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

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ADAPTIVE INNOVATION · Be methodical Be methodical* * and stay out of communist prisons LIVING IN THE COLD HEART of communist Russia, Genrich S. Altshuller was a clever Russian innovator. In 1941 he registered his first patent . . . at age 15! Young Genrich was fascinated with the concept of me- thodical innovation. 198 He spent his teen years studying thousands of experiments, looking for patterns of creativity. He learned that successful innovators follow a me- thodical approach. He believed that he would revolutionize Soviet science (like many of us, right?). The skilful scientist summarized his findings for none other than the Supreme Commander, Joseph Stalin. In confident prose, Genrich articulated the mistakes of Soviet science and provided his thesis for methodical creativity to the national institution. Unfortunately, Mr. Stalin was not receptive to criticism of Soviet accom- plishment. Genrich was sent to prison with the special bonus that he would be deprived of sleep unless he renounced his letter. Being clever, Genrich refashioned an old package of cigarettes to look like eye balls. He then placed his fake peepers over his eyelids and rested peacefully, pretending to be awake. Clever. Upon Stalin's demise, Genrich was released. With his newfound freedom, he studied 200,000 patents, working towards the vision that innovation should be approached in a methodical way.

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