Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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TREND HUNTING · Example of Step 4: Let clusters lead you to breakthrough ideas WHEN YOU FOCUS your innovation on a specific cluster, two things happen: The first is that your idea will reflect the pulse of the trends you found meaningful. The second is that you will end up with an idea that is more focused. 194 For example, if you had picked "renting cultural experience," you might come up with an idea for an "African Hut Hotel in America." Guests could stay in mud huts and experience the life of African poverty. A stay could be accompanied by educational lectures and films. Perhaps aſter the first night or two, your guests could finish their stay at a local 4-star hotel. Building mud huts wouldn't cost much (certainly less than the 7-star Burj Al Arab Hotel pictured earlier). Despite the low cost of building a hut, your guests would never forget their eye-opening experience. Finally, the idea could attract international media attention. For any "hip hotel," international attention is the Holy Grail. By creating unique clusters, you create a level of focus that generates powerful ideas within a box. The box also helps to reduce complexity and cost.

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