Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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TREND HUNTING · Example of Step 4: Re-cluster FORCE YOURSELF to create more clusters. From the same group of ideas, you might identify the following clusters: In-room luxury: in-room massage, pre-cooked gourmet meals Nostalgia co-branding: Barbie cosmetics, Muslim Barbie, Orthodox Jewish Barbie The humanization of pets: urinals for dogs, pet spa, motorcycle hel- mets for dogs 192 Viral youth targeting: professionally run sleepover parties, skateboard park in a museum Renting cultural experience: Little Slum Inn, prison hotel, luxury car timeshares If you focused your hotel idea on any one of these specific clusters, you could develop something spectacular. For example, pick just one of the clusters above and take another break to imagine a new hip hotel. For ex- ample, if you were to focus on creating the best hotel for "renting cultural experience," what would it be like? Where would it be? What type of cul- tural experience would your clients get to encounter? When you force yourself to find new clusters, you will unlock unique insight.

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