Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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TREND HUNTING · Step 4: Re-Cluster Force yourself to re-cluster THE HUMAN MIND IS GREAT at identifying patterns . . . by creating shortcuts! We create stereotypes, heuristics, and schemas to make our thought pro- cess more efficient. In the innovation process, this means our natural ten- dency is to identify trends we were already aware of, and reinforce those trends with examples. This is bad. 179 Forcing yourself to re-cluster will enable you to escape your bias and unlock truly unique patterns.

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