Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Part 1 First, a few pages of history* * Did you know that IBM, GE, Wal-Mart, Dell, and Southwest Airlines were referenced in 1,304 of the most recent 2,000 Harvard Business Review articles? 2 Holy crap! That's excessive. In his book The Breakthrough Company, Keith McFarland asked, "Does it stand to reason, however, that just 5 firms account for 50% of the business knowledge created over the past 80 years?" Accordingly, Exploiting Chaos departs from normality to bring you examples applicable to both big businesses and new ventures.

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