Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Page 175 of 273

TREND HUNTING · Step 2: Hunt Hunt trends in 20 ways RUNNING THE WORLD'S LARGEST trend website has given me the opportunity to meet some extraordinary people. The following are tips that I've received from interviews with rockstar innovators and the world's leading Trend Hunters at TrendHunter.com. (Have I shamelessly promoted the url enough already? You should visit . . .) 174 Travel: "I look for sub-cultures of cool and emerging cool. To find this, travel is the #1 thing for me. Connecting with different cultures and sub- cultures is important." —Shaheen Sadeghi, Co-founder of Quicksilver, Awesome Dude Pursue What You Like: "Create something that you would use and an- swers the question, 'Wouldn't it be cool if . . . ?' Do not depend on focus groups and market research. That's for losers." —Guy Kawasaki, Venture Capitalist, Author, Honorary Trend Hunter Care: "Innovation has no agenda, no plan, no rigid structure. It's about doing something you care about. I've found that people who truly care are the ones that are most likely to be innovators." —Seth Godin, Bestselling Author, Really, Really Smart Guy Pursue Passion: "Find what inspires you—be it a piece of street art or amazing bakery—take it as your spring board and go discover. Always think about how you can build on a trend, or make it that little bit more funny or even sick and twisted." —Cowbag, Rockstar Trend Hunter (2,000 Trends)

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