Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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TREND HUNTING · Step 1: Reset Develop a toolkit to filter ideas WHETHER YOU'RE AN ENTREPRENEUR, artist, bureaucrat, or marketer, your goal probably involves creating something that "connects" with other human beings. In the pursuit of something that "connects," your creativity and effective- ness are likely hindered by organizational structure, uncertainty, and un- exploited opportunity. 164 To break free of these constraints, you need a trend-spotting toolkit, a plan of attack that will help you filter through the noise and increase your likeli- hood of "connecting" new products and services with your customers. Part of this toolkit involves your personal commitment to seeking inspi- ration proactively. Try saying it out loud: "I will relentlessly pursue new ideas. I will feed my insatiable hunger for innovation. I will expose myself to the fringe. I will be cutting-edge and spectacular." Nice. The other tools discussed in this section include the techniques that will help you to hunt ideas and identify opportunity. In times of global crisis and increasing media clutter, a toolkit matters more than ever before.

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