Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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TREND HUNTING · Step 1: Reset Actively seek inspiration ICONIC FASHION DESIGNERS don't craſt their ideas around a boardroom table. Despite being tremendously creative, they actively seek inspiration. They look for ideas in other industries, like design, architec- ture, pop culture, music, and art. 162 They can't get ideas by observing their customers because their custom- ers are kids in suburban shopping malls—trend followers. Instead, these designers look for bizarre and unique ideas. They look for the kids in met- ropolitan cities who walk around making fringe fashion statements in gas masks, homemade clothing, and peculiar shoes. Too cool for school, these kids cringe at mainstream fashion, but by being unique, they inadver- tently drive the pulse of fashion culture. In any industry, it is not difficult to find unique ideas. Micro-trends and viral innovations surround us. But the world has become saturated with chaos. Thus, when we hunt for cool, we find bizarre trends like baby tou- pees, terror fashion, tattoos for the blind, Twitter, and co-ed matching haircuts. Inspiration has become distracting. If you layer on your customers, competitors, and corporate strategies, it becomes difficult to focus. So how do we make sense of all the noise?

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