Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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TREND HUNTING · Step 1: Reset There's no point innovating if you think you already know the answer BRAINSTORMING MEETINGS are supposed to generate killer strat- egies and smoking-hot ideas. The problem is that we enter those meetings with a few ideas that we already want to incorporate. We then work those ideas into the mix and let everything else convince us that our original ideas were really good. Tragic. 160 I interviewed Marco Morrossini, a designer for Ferrari. I asked him how he spots trends. He said he spends half his time designing handbags, scare- crow fashion, and temples for dogs (yes, dog architecture). He explained, "You need to be more open to the complete possibility of what could be." In his mind, there is no way that he could keep his work at Ferrari on the cutting edge of macho automotive design if he wasn't also on the cutting edge of experimental female fashion. It doesn't matter if you are a bureaucrat or a bartender, the concept of Trend Hunting applies to your role. But it requires an open mind and a willingness to explore seemingly random innovation. Before trend spotting, reset your expectations.

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