Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Part 3 Trend Hunting Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By casting a wide net and clustering ideas, you can filter through chaos to identify patterns of opportunity. This section breaks Trend Hunting into four steps: 1. RESET: Erase your expectations and start with a blank slate. 2. HUNT: Study customer needs, market dynamics, and random sources of inspiration. 3. CLUSTER: Identify meaningful patterns, not macro trends. 4. RE-CLUSTER: Force yourself to look beyond your initial bias. 159

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