Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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155 Peter told me, "If I used the most bizarre footage, the audience would have lost empathy for the character and the overall story would have become less engaging." His concept is that your best idea can blind you to breakthrough creativity. By removing your best idea, you become forced to raise the bar on everything else.

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