Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Encourage informality TO BE CREATIVE, individuals need to feel that their environment al- lows change. In large organizations where structure and process define so many rituals, it can be difficult to foster this kind of creative flexibility. In times of change, organizations have a tendency to seek stability, but ex- cessive structure threatens creativity. Jack Welch, who made GE a nimble powerhouse, recognized this dilemma. He addressed bureaucracy by emphasizing the importance of being less formal. He instructed his team: 149 "Send handwritten notes instead of memos, keep meetings conversational, and encourage dialogue up and down the corporate ladder." 56 Even the most bureaucratic organizations can spark creativity by creating the perception of openness to change.

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