Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Page 145 of 273

CULTURE OF REVOLUTION · Intentional Destruction Diversify thought WE CAN'T ACTUALLY PREDICT what the world will be like in 20 years. However, you can narrow in on a few different scenarios that might require your preparation today. To create these scenarios for one of the world's largest technology compa- nies, my consulting team held weekly workshops with the client's top 10 executives and the most diverse minds we could recruit. 144 One of these recruits was Jaron Lanier. In a group of clean-cut consul- tants, Jaron stood out not only because he was wearing a t-shirt, but also because he's a big Caucasian guy with dreadlocks. His bio adds to the mys- tery: Jaron can claim to have been a goat herder, an assistant midwife, an artist whose work has been shown at the Museum of Modern Art of the City of Paris, a Polygram-published musician, a Stanford lecturer, a high school dropout, and the inventor of virtual reality. He has his own stamp in Palau. Controversially, he openly detests crowd-sourced projects like Wikipedia and open-sourced soſtware.53 Adding non-traditional thinkers to your group will challenge your organi- zation to look at alternate perspectives and develop in more creative ways. In the 1970s and 1980s, diversity meant gender. In the 1990s, diversity meant culture. Today, diversity means non-traditional thought.

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