Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Intentional Destruction Hire freaks CREATIVE, ECLECTIC PEOPLE are more fun. It's a fact. Tom Peters likes to use the term "freaks," noting that he loves freaks for many rea- sons. In his "Re-imagine" presentation slides, Tom notes the following key points:49 · When interesting things happen, they were done by a freak. · Freaks are more fun. · "We need freaks. Especially in freaky times." · Surrounding yourself with freaks makes you seem somewhat freakier, which is important because . . . we need freaks. 140 · "Freaks are the only (only) ones who succeed—as in, make it into the history books." · Freaks can prevent us from losing our connection to a chaotically evolving world. Tom Peters isn't the only advocate of freaks. Saatchi & Saatchi ceo Kevin Roberts suggests, "Hire crazies" and "Avoid moderation." What if Smith Corona listened to the freaks who wanted to make comput- ers? What if the National Enquirer listened to the freaks who wanted to make a website? What if Britannica listened to the freaks who wanted to digitize content with Microsoſt? Non-traditional thinkers offer the maverick ideas and the personality required to adapt.

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