Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Intentional Destruction Act crazy* *especially if you're a senior leader INFLUENTIAL PEOPLE have an unintended impact on group dynam- ics. Their actions become over-interpreted, and their sage advice can un- duly squelch the creativity of a group, causing everyone to conform to their way of thinking. At the Stanford Institute of Design (d.school), we were brainstorming to come up with ways to improve a female fashion store. The most influen- tial person in the group was the coo of a major company and a credited inventor. 138 A typical rule in brainstorming is that junior participants kick off the dis- cussion. This prevents ideas from being creatively hindered. Yet in this case, the most senior person made the first suggestion. His idea for young females: "Free nachos when they enter the store!" What?! Free nachos? It sounded like a crazy idea, but around the room, people got the point: If he says that, I can say anything. Not only did he spark creativity, but he also encouraged free thought. In fact, his wild suggestions even inspired real- istic ideas from others: "Free Nachos to welcome people? Okay, how about a customized welcome experienced . . . a tailored entrance to the store." The role of a leader is not to suggest great ideas, but rather to create an atmosphere that fosters the ideas of others.

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