Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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The results were astounding. Without graffiti, 13% of people would steal the cash. With the presence of graffiti, stealing doubled to 27%. With the presence of litter, stealing in- creased to 25%. In another experiment, Keizer placed fake flyers on the handlebars of bi- cycles. When the adjacent wall was clean and orderly, 33% of bike owners threw the flyer on the ground. When the wall was laden with graffiti, the proportion of litterbugs jumped to 69%.48 137 The point is that small signals and situational context play a meaningful role in human behavior. A traditional and boring work environment will result in traditional and boring ideas. Knowing that environmental context is so powerful, what can you change to make your office a place for creativity? Creating an environment of innovation can encourage people to break routine and pursue revolutionary ideas.

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