Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Pursue disproportionate value Don't add when you can divide Pull weeds, grow roses PART 5: INFECTIOUS MESSAGING When you create something that connects, your message travels faster than ever before Package your product like it's the best in the world Convey style before substance Screw logic, tell a story Let words create image Invent mythology 12 Contextualize your message Articulate your mantra Convey everything in 7 words or less Know why I should choose you Rule #1: Relentlessly obsess about your story Use the Trend Hunter Title Framework: Simple, Direct, and Supercharged Example 1: The $5,000 Hamburger Example 2: The Heart Attack Grill Conclusion: Chaos permits you to think differently Let the exploitation begin . . . Act now Thanks Want more? Footnotes Image credits 224 225 226 229 230 232 234 236 238 239 240 242 244 245 248 250 252 254 258 260 262 264 266 268 271

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