Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Customer Obsession Spend time in the zone WHEN YOU RELUCTANTLY AGREE to spend six hours in a gas sta- tion, your next question becomes, "What do I wear so that I don't look like a stalker?" I settled on a t-shirt with a baseball cap. One of my peers decided to bring a baby carriage. I asked, "Why would you possibly want to bring a baby car- riage into a gas station?" He made it clear, "People won't suspect a thing. It will look like I'm taking care of the baby, but actually I'll be writing down notes." "Yeah, but people don't drive to gas stations and then take their baby carriages into the store . . ." 124 "Hmmm," he thought. "Well, I'm keeping my baby carriage!" So there we were, a couple of creeps in a gas station. In the first hour, my observations were as expected. But then a pattern emerged. An interesting beast: the teenage boy! When a teenage boy drives up in his (parent's) Honda Civic, not one, not two, not three, but four hormonal boys pop out to descend upon the store. Teenage boys group shop at gas stations! As they examine products, they say things like, "Hey, is that the new Rockstar drink? How much? Five bucks? What a rip-off! Yeah, get me one too . . ."

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