Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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Hang in the store: Michelle Gass, senior vice president at Starbucks, took her category team to Paris, Düsseldorf, and London to spend time in Starbucks locations and local restaurants. The goal was to better un- derstand the cultural differences in each city.44 Her ceo, Howard Schultz, visits 25 shops a week. Shop with customers: Springboard is a Toronto start-up with a mission to create digitally enabled shopping carts. To understand how women shop for groceries, the designers picked up customers from their homes, helped them shop, and took them all the way back to their kitchens to help put away the groceries. Help customers plan events: At the Lavin Agency, the speaking bureau that represents me, agents get involved with clients at the conference- planning stage and even attend client events. This helps Lavin better un- derstand client needs, and helps the agents book more business. Customer interaction results in a profoundly deeper understanding of customer needs and desires. 121

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