Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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109 Now, pretend you're one of those males, put yourself in that truck, and ask yourself if the crying actor stops you from throwing a beer can through your truck window? Probably not. Instead, the following page reveals GSD&M's approach. When you see the campaign, you'll recognize the slogan. What you might not know is that the phrase is actually a trademarked ad slogan specifically created to stop young males from littering:39

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