Exploiting Chaos

150 Ways to Spark Innovation During Times of Change

150 Ways to Spark Innovation During Times of Change - an award-winning business innovation book by Jeremy Gutsche, CEO of Trend Hunter

Issue link: http://book.trendhunter.com/i/42053

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CULTURE OF REVOLUTION · Customer Obsession Obsess about your customer A CULTURAL CONNECTION is empowering. It aligns with the soul of one's identity and beliefs. It's the reason people tattoo Harley-David- son's corporate logo onto their arms. When you make a cultural connection, people don't think of your creation as a product; they think of your creation as a part of their identity. To cre- ate this type of connection, you need to understand your customer. So getting back to our case, who litters? 108 · Men or women? · The young or the old? · Do they drive cars or trucks? If you're like most people, you are probably thinking young males who drive trucks. And based on their research, the Texas-based marketing firm GSD&M learned . . . you're absolutely right!38 Seventy percent of these litterbugs are males. · They are young. · They drive trucks. · They drink beer. · They have shotgun racks. (Okay, I made that up, but hey, it's Texas!) · Most importantly, they have a "King of the World" attitude.

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